Head of Proposition

Gelderland | Handel/Commercieel

Deli Home has the ambition to democratize made-to-measure and become the #1 Digital Carpenter in Europe​. Our product portfolio includes doors, flooring & stairs, timber, storage furniture, and insect screens.


At Deli Home, we believe everybody should have access to wood craftsmanship, our mission is to make custom home improvements easy. We convey this mission throughout the complete consumer journey, from inspiration, configuration, and creation to ordering, manufacturing, delivery, and installation.


Deli Home develops a proposition to implement solutions that address identified barriers in the customer journey of professionals. The development of the platform has already been kickstarted by a diverse venture team of digital and product category experts supported by a development partner.


To accelerate the roll-out of this venture, Deli Home is looking for a:


Head of Proposition


As Head of Proposition, you are responsible for the development and optimization of the proposition, both from a commercial and proposition building perspective. Your main purpose is to ensure that the proposition is positioned successfully in the market by addressing the needs of the target customer and attracting customers to the proposition. That means, on the one hand, that you ensure a successful commercial go-to-market strategy as Commercial Lead and, on the other hand, you continuously improve and further develop the proposition based on customer insights as interim Product Owner together with the development team. Thereby, you optimize both commercial strategy and proposition development.


Key accountabilities and responsibilities

  • Design and improve the proposition based on customer feedback
  • ​Develop and execute growth strategies for proposition, i.e., refine customer acquisition strategy and detail out the commercial scaling plan
  • Develop & oversee the overarching customer touchpoint strategy ​
  • Build strong and sustainable relations with customers and be the internal expert for this target segment​
  • Prioritize product roadmap based on customer needs, insights of the business, and requirements from development teams​
  • Translate the needs of the stakeholders into executable product requirements​
  • Manage a platform roadmap in cooperation with the stakeholders​
  • Provide transparency and keep track of costs, time (progress) and scope of the development including approving the completed functionalities, making the required trade-offs


Ideal profile

You make business decisions and operate by following the customer-first mindset. You are highly analytical and service-oriented, while at the same time have a great business sense. You have the drive to build a digital proposition and redefine best-practice customers experience to engage our customers in the most awesome way possible. You understand that this includes a closed ‘test and learn’ feedback loop with the customer to identify and address the right needs and barriers.


You’re a strong negotiator that has an excellent eye for relationship building, managing (conflicting) interest and demands from different stakeholders in the value chain, and creating sustainable and mutually beneficial business relationships. You understand the stakeholder needs, the customer journeys and its processes and translate them into concrete improvements how to grow towards the desired end-state.


You’ll closely work with the venture team and lead and further develop the customer workstreams. Operating at the edge of IT & business environments is common practice for you, and you understand that business requirements are leading for technical trade-offs. You are up to date with trends and opportunities, particularly in the construction space.


Experience​ & qualifications

  • Master degree, preferably in business
  • 3-5 years of experience in sales and/or account management with proven management experience in commercial function
  • 2+ years of experience in business building and proposition development in a digital environment
  • Preferably 2+ years project management experience with agile methodologyon the edge of business and IT (e.g., in role of Business Analyst, Product Owner)
  • Demonstrable effective experience in leading teams​
  • Preferably experience with digital business

Your profile

  • Customer-first mindset
  • Commercially driven with a focus on improving the proposition, able to connect business & IT, balancing technical trade-offs with business impact in mind
  • Leadership capabilities, results-driven with problem-solving and strategic decision-making abilities who values accountability
  • Entrepreneurial & action-oriented: you are not afraid to ‘get your hands dirty’ and do the heavy work until your team is on board
  • Good team player, loving to collaborate with different people
  • A great communicator with different stakeholders who is skilled in finding common ground
  • Agile mindset, able & willing to constantly adapt to changing realities
  • Proficient in Dutch and English (spoken and written)


How to apply

For any questions about this position please contact Olaf van Schagen, Venture Lead Metis Pro. To apply, please use the Deli Home application portal.