We are proud to announce that Deli Home has secured a spot in the 'Merken100 2024', the list of the 100 most influential brands in the Netherlands. From 250 nominations Deli Home has managed to reach the 86th position in this new ranking.
The list is compiled by trade journal Marketing Report in collaboration with Nielsen, Media Info Groep, and Markteffect***, ranks the most influential brands in the Netherlands. The combined results of surveys by these renowned agencies show which brands are not only highly visible but also effectively influence their target audiences through consistent and effective campaigns.
To mark our nomination, Ine Stultjens, Head of Marketing at Deli Home, spoke with Marketing Report. Read the interview here.
The Merken100 2024 was announced during the M100 Summer Edition on Wednesday, June 26 at Corendon Village in Amsterdam.
***Nielsen (global leader in measuring advertising expenditures at brand level) has determined the advertising expenditures for all 250 nominated brands. This indicates the strength with which brands position and present themselves in the market;
Media Info Groep (a Dutch authority in media monitoring) has conducted a query for all 250 nominated brands, providing insights into the strength of their presence in the media, across different media channels, and the sentiment of their coverage.;
Markteffect has conducted extensive consumer research, where an average of 100 consumers answered 10 questions for each brand regarding their image, strength, contribution to society, and innovation.
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