Deli Home appoints Victoria van Keulen as Marketing & Digital Director

Deli Home has appointed Victoria van Keulen to the position of Marketing & Digital Director. Deli Home is a leading manufacturer and distributor of wood-based interior concepts, doors and building materials for sustainable home improvement and renovation. Deli Home is the company behind well-known brands such as Weekamp Deuren, CanDo, Skantrae, Lundia, Allure and Bruynzeel, and is active in 10 European countries.

Van Keulen started her career in the FMCG sector at Procter & Gamble and worked subsequently as a Strategy & Advertising Consultant at WPP. She then held the role of Head of Marketing & Customer Experience at Unibail-Rodamco. During the past ten years, she worked for IKEA in various national and international management positions in the fields of customer experience, digital and omnichannel.

“Victoria's appointment is an important step in the further professionalisation of our international marketing and digital organisation with the aim of offering an even better experience to our retail partners and end users," says Eugène Sterken, CEO of Deli Home. “In addition, Victoria brings a wealth of experience to us, which will further accelerate achievement of our projected growth in customised solutions for doors, cabinets and staircase renovations.”

Van Keulen, who will also be responsible for customer experience in her role: “In today's markets, building a fundamental connection between digital, CX, operations and marketing is pivotal to delivering a great customer experience. I look forward to contributing to this within Deli Home. And continuing to drive the growth of this outstanding Dutch company that has been developing wood-based products for building materials wholesalers and the DIY market with passionate craftsmanship and innovation for more than 125 years.”