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February 4, 2025

Niels Boelema appointed as Sales Director for Deli Home

Deli Home today announced that Niels Boelema has started as Sales Director Netherlands, effective 1 February 2025.

Niels Boelema brings over 25 years of experience in the wood industry, both in the Netherlands and abroad, in the areas of purchasing, sales and assortment management.

As Sales Director for Deli Home Netherlands, Boelema will focus on further improving customer relations and achieving growth in existing and new market segments. In his last role, Boelema held ultimate commercial responsibility at Garnica.

Niels Boelema's appointment is in line with Deli Home's aim to achieve sustainable growth by intensifying existing customer relationships and developing new product and market segments.

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